Since making the first draft of our team values in 2015, we always believed that building a company based on strong and authentic values lies at the heart of the company we want to build.

Over the past few years, our values have shaped our team culture; they have allowed us to hire a passionate and diverse team; and in times of unforeseen circumstances such as the COVID 19 pandemic, they brought us together and pointed us toward the right answer.


As a diverse team of storytellers, creatives, educators, and entertainment gurus from all over the world, we are united by a common passion; to empower, inspire, connect and entertain generations of children who will change the world. We believe that the way to achieve our ambitious and transformative mission is to create an authentic and empowering company culture. Our intention is for our values to continue to reflect in our everyday routines, to be infused in our strategy and products, to be in line with our mission, and to exemplify who we are as a team. From time to time we revisit our values to see if they still hold true. As with everything we do, this document is a constant work-in-progress – one that we’ll be validating with the growing team.


1. Mission-driven

We build solutions around problems that matter and for which we strongly and genuinely care about. We have an urgency to leave the world changed for the better and the patience and drive to be here for the long run. Together, we are the product of perseverance.


2. Relentlessly imaginative

We pride ourselves on being different and enjoy pioneering paths that have not been walked before. We are resourceful and creative; one way or the other — we find our way onwards and upwards. We are insatiably curious.


3. Magical

Everything we produce is beautiful, thoughtful, and thorough. We apply heart and judgment and insist on creating products and experiences that “Wow”. Every pixel we design sparks inspiration and shifts paradigms.


4. Positivity

We intentionally and always choose to anchor ourselves in a positive mindset. We design our surrounding environment to foster happiness and believe in the power of nurturing authentic relationships. We’re optimists about the future and stay energised and poised even when faced with challenges.


5. Growth Mindset

We are perpetual learners, and make time to grow intellectually, spiritually, and emotionally. We consciously choose vulnerability and push the limits of our comfort zone. Nothing feels impossible, final, or insurmountable.