From our first conversations, we felt strongly about building a company based on strong and authentic values. From past experiences, we saw that companies that lack a culture built on recognized values too often fail to rally teams and other stakeholders around their mission, and end up with misaligned expectations. At the same time, many of the organizations that have apparent values often fail to act on them when push comes to shove.

As a mission-driven company, we’re keen to make sure that everyone we work with knows what we believe in. A couple of months after we started, Lu, Pram and I met in SF and worked on the first draft of our 5 company values. We feel those values encapsulate the way we work and represent this company’s ethos. As with everything we do, this document is a constant work-in-progress – one that we’ll be validating with the growing team as we go and updating twice a year.